On Thursday, November 19th, hundreds of flash mobbers and Monty Python lovers swarmed the length of Universal CityWalk Hollywood in the first-ever SillyWalks for Hunger, kicking of a hunger relief initiative with a goal of providing one million meals to families, children and elderly in need.
Universal CityWalk visitors, including swarms of New Moon moviegoers, were taken by surprise on Thursday night when the music was interrupted with that famous line, “Now for something completely different.” The line queued a flash mob that was a funky mix of hip dance and silly walking, inspired by the famous Monty Python sketch “The Ministry of Silly Walks” and choreographed by star creative directors Rich & Tone.
SillyWalks for Hunger was a first in the hot-trending flash mob phenomenon, as it was executed with an intention to not just to entertain, but to bring attention to a critical issue: hunger. It was a flash mob with a cause. The Los Angeles Regional Foodbank was on site to receive nonperishable food donations, while a text-to-give initiative was kicked off right in the midst of the event, when participants raised their cell phones to text the word FEED to 90999 to make a $5 donation to Feeding America.
Through social networking and community building technologies such as represented and leveraged by MashCast, the producers of SillyWalks for Hunger expect to drive the initiative forward online until the mission is accomplished. Find out more by visiting www.SillyWalksForHunger.com. SillyWalks for Hunger is sponsored by MashCast, the Jon Lovitz Comedy Club, A&E Home Entertainment, Spam, Kodak and others; it is produced and presented by MashCast, the Jon Lovitz Comedy Club and Rich & Tone Productions.
